Digital music thingy, Music Choice have announced former EMAP radio man Andrew Jeffries is joing them as their new Director of Music, a new role which will see Jeffries in charge of developing Music Choice's music and content strategies in 17 countries.
Confirming his new job, Jeffries told us all this: "I'm delighted to be joining a pioneering digital media company, dedicated to global branding, where I will have the opportunity to apply my experience of content development to a worldwide network of over 100 channel formats. Digital music consumption is growing worldwide; developing new global and local programming strategies that will have high audience impact and maximize existing potential while serving the new digital consumption behaviors represents a challenge that I am very passionate about. Working with Music Choice to further develop this exciting new world of consumer interaction is incredibly exciting"