Oct 27, 2004 • 1 min read

EMAP reshuffle radio management ahead of SRH takeover bid

EMAP has promoted Shaun Gregory to oversee all national radio brands and appointed Travis Baxter to run its Big City stations, amid reports of a bid for Scottish Radio Holdings.

EMAP has revamped the top team of its radio division, increasing speculation that the media conglom is planning on bidding for Scottish Radio Holdings.

Shaun Gregory, the man who has been overseeing the company's digital radio plans, has been promoted to a new role that will see him oversee all of EMAP's national radio brands, including Kiss, Magic, Kerrang!, Smash Hits, Q, Heat, The Hits and Mojo Radio.

Meanwhile Travis Baxter, who is currently overseeing the Kerrang Radio brand, will replace Michelle Surrell as the MD of EMAP's Big City stations, which operate across the north of England.

Confirming the appointments, EMAP Performance's Group MD told reporters the move confirmed the company's commitment "to growing our radio business by increasing the number of commercially attractive listeners we deliver to our advertisers".

The Guardian reckon EMAP is now in the final stages of preparing a takeover bid of SRH. They already own 27.8% of the Scottish based radio company who run, amongst other things, Clyde 1 and Forth 1.

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