EMI's Japanese division has launched a 'brand channel' on YouTube, featuring a range of the major's international artists, including Spice Girls, Daft Punk and Kylie Minogue. Each featured artist will have their own page included news, clips of promo videos and live recordings, and links to their official Japanese websites.
In a statement, EMI Music Japan told reporters: "By launching this brand channel, we can provide information on artists, including their new tunes. At the same time, users can send responses and share information, because YouTube is a major consumer-generated medium".
As previously reported, EMI entered into a wider licensing agreement with YouTube allowing their music to be shared via the video platform earlier this year.