EMI UK has announced it will utilise the iPhone/iTouch's touchscreen video interface to promote some of its artists through audiovisual whatnots. The first artist to be promoted through such a promotion will be Sigur Ros, who conveniently have something audiovisual to promote, the DVD release of their acclaimed music film of their homecoming tour, 'Heima'. The special iPhone/iTouch microsite will include a Yahoo enabled map of Iceland enabling fans to touch click on the various locations the Icelandic quartet played as part of that tour.
Commenting on the promotion, EMI Records' Head Of Digital, Eric Winbolt, said this: "Touchscreen wireless devices offer an exceptional user experience. Being the first truly converged mass market devices to do so, we were very keen to use them to showcase our artists‚ content and offer the consumer this unbeatable user experience".