EMI are leading the way in interactive music videos with the latest video for Hell Is For Heroes. Viewers who see the video on MTV’s alternative channel MTV2 can press the red button on their remote control whenever a bloke dressed in red appears. If they do so they gain access to exclusive images, information and music. If the video proves successful the label hopes to do something similar for forthcoming Coldplay, Robbie and Dirty Vegas releases.
Dec 19, 2002
•
1 min read
EMI launches first interactive video
EMI's video for Hell Is For Heroes lets MTV2 viewers press the red button to access exclusive content, and the label hopes to repeat this for Coldplay, Robbie and Dirty Vegas.