EMI launches own download store in Australia

EMI has launched its own download platform in Australia called Musicheadmp3.com. It will sell around half a million tracks from across the EMI catalogue as MP3. EMI Australia chief Mark Poston told reporters: "Our goal is always to offer consumers the best possible digital music experience - in all senses of the word. EMI was the first of the majors to provide DRM-free downloads and I see this as a further extension of our commitment to making the music from our extraordinary artists readily available (and legally) - to Australian consumers whenever and wherever they want it".