EMI yesterday announced they are restructuring their global marketing team, into three main areas: frontline marketing, DVD, and catalogue and commercial marketing. Front line marketing will include the marketing of key releases and the breaking of new artists around the world. This department will be involved in the expansion of international repertoire, the marketing of acts from outside the UK and Europe, and marketing acts from EMI's smaller American labels, over here.Catalogue marketing will be, needless to say, overseeing all commercial and catalogue businesses around the world under the name EMI Marketing The DVD bit will develop and implement strategies to grow EMI's DVD release program. The global marketing team will be based at EMI's new London offices in Wrights Lane by the end of the month.
May 21, 2005
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1 min read
EMI re-jig strategic marketing plans
EMI is restructuring its global marketing team into frontline marketing, DVD, and catalogue and commercial marketing, based at its new London offices.