According to Billboard, EMI have given up trying to break Robbie Williams in the US. They quote EMI Music chief Alain Levy as saying that LA-based Robbie did not consider it "necessary" to make it big in the US, adding that "in order to crack the US market, we probably would need six months to a year to do it. It simply isn't in his schedule now".
Despite past attempts to break Robbie in the US, his current album is only available there digitally, and his upcoming world tour does not include any American dates. Presumably the continuing huge success of Robbie and his new album 'Intensive Care' in pretty much the rest of the world means EMI can cope with a low profile in the US if Williams' ego can.
Robbie's still pretty much the biggest male artist over here, of course, and it seems his former boyband are still much loved by many Brits, even if he himself is still wary of associating too closely with his former band mates. ITV's Take That documentary, screened on Wednesday night, attracted nearly 6 million viewers, making it the most popular TV show that night and one of the network's most popular factual shows of the year.