Dec 8, 2004 • 1 min read

ES Lite could arrive next week

A free mini-version of the Evening Standard, dubbed ES Lite, may launch next week, according to insiders quoted by the Media Guardian.

The new free mini-version of London's Evening Standard may well hit the streets as early as next week. As previously reported, key advertisers will meet with ES bosses later this week to discuss plans for what will essentially be a lunchtime Metro, but with some content taken from the ES paper. The new paper, dubbed ES Lite, aims to extend the reach of the paper for ES's advertisers, and to introduce the full newsstand paper to a wider audience. The new paper will be handed out by ES vendors at certain city centre sites.

Although there is still no official launch date for the new paper insiders say it is "imminent" which the Media Guardian reckon could mean "next week".

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