Evening Standard MD Mike Anderson said yesterday the previously reported London Music Network would help his paper build much stronger relationships with the music fans among his readership than the over-used cover mount CD. Speaking at an LMN event at the BT Tower yesterday he said: "On one Sunday in August the newspaper industry released 12 million CDs. I'm not sure that's a good thing. Traditional covermount CDs are delivering less and less for both the music business, and for the newspapers that release them. With the London Music Network we think we have a platform to build lasting relationships with our readers - by letting them preview the music they read about in the paper. The Standard is the last paper Londoners read before they turn on their home computer, and with channels like the London Music Network we can stay with them when they are online."
As previously reported, the LMN has been created by BigTime.tv and BT Rich Media - and us here at CMU will be involved in its programming. At the core of the web channel will be the 4Play jukebox through which people can preview music from the albums being reviewed in the Evening Standard and on the LMN website.