New York-based Fader Label has formally announced the launch of a new management division, kicking off with a roster of four artists - Shallou, Mcamp, James Ivy and Del Water Gap.
"Fader Management is a natural evolution of the artist development we offer through all of the services Cornerstone and Fader provide", says the company's co-founder Jon Cohen. "Management enables us to use the infrastructure across our companies to play a bigger role in helping artists build and execute the right strategy and develop incredible creative".
General Manager of Fader Label, Carson Oberg, adds: "Fader has been at the forefront of developing stories and artists. Fader Management allows us to tell an artists' story from every avenue of their business. This is just the beginning for Fader Management as we are actively expanding and looking for new managers to partner with to expand our roster".
All four of those launch artists have commented too. Shallou is "really excited"; for Mcamp it is "a special experience"; James Ivy says "it's been a really really helpful experience"; and Del Water Gap states that he has "always respected the space that The Fader holds in music and culture".