That Feist lady has spoken to the BBC about the affect of her song '1234' appearing on the iPod Nano adverts. She says: "I felt a definite shift [after the advert came out], it seemed to pique a lot of curiosity which luckily led back to an album and video I believe in. It just shows you the power of that kind of thing, as opposed to some preconceived marketing ploy. I was a little naive as to the impact it would have because I really didn't have any idea it would be like that. But it did me nothing but favours because I've continued doing what I do, but with so many new open ears from so many more people than there were before".
She admitted that she did worry that the ad would mean people would get passionate about just one of her songs, but says that her newly found fans seem to be interested in everything. She continued: "I thought, in a way it's my worst nightmare to have people at the concert twiddling their thumbs waiting for the one song they recognise. But any of those fears were quickly assuaged when I realised that would only happen if I stopped dead in my tracks and didn't do other things in my life".
So, see, music in ads can be good on several layers. If you're interested in such things, look out for a chance to win a free guide to so called sync rights in next week's CMU Daily. More details in Monday's bit at the top.