Former Galaxy Brand Marketing Director Nick Button has been hired by EMAP to take on the new role of Marketing Director for Kiss 100. Button will work on the media company's London-based youth station in the run up to its relaunch later this year.
As previously reported, despite being one of the commercial radio success stories of recent times, in the last two years the dance station has been struggling, most probably because its genre of choice is out of favour with the kids. Button will be involved in EMAPs bid to put things right and win back its share of the youth audience. He starts in his new job next Monday.
Confirming the new appointment, Kiss MD Bill Griffin, himself relatively new to the station, told reporters: "We have exciting plans for Kiss this year. Nick's extensive experience in the sector and intuitive understanding of the brand made him the ideal candidate for the job."