Former Radio 1 dance music exec producer Matt Priest, who spearheaded the BBC station's position in the dance music and clubbing sector ensuring specialist presenters like Pete Tong, Judge Jules and
Fergie had a Radio 1 branded presence at Ibiza, the Notting
Hill Carnival and most major UK music festivals, has been recruited by Ten Alps, Bob Geldof's media company.
Priest will oversee Ten Alps' events division, working with brands looking to market themselves by getting involved in or creating music events.