Freeview is now watched in 1.6 million UK homes, according to the latest ITC multichannel report. The fast growth of the BBC backed terrestrial digital service means 48.6% of households now have some form of multichannel TV in their home, and 43.9% of households now have digital TV.
The figures from the quarter to the end of March show that one in five households are now 'free-to-air' digital homes, including those with digital terrestrial and free-to-air digital satellite. Freeview, which has accounted for almost 60% of growth in the digital TV market since its launch, is seen in 1.6 million homes (though Sky still lead the way in the multi-channel market with 6.4 million subscribers).
Cable added 56,000 digital subscribers in the quarter and contributed to a total of 2.1 million digital cable homes.