Well, sometimes the press release just says it all. Here it is...
"Do you like computers? Do you like Stephen Fretwell? Imagine if Stephen Fretwell were to play in a computer shop? Well, your dream has come true because Stephen Fretwell is to play in the very sexy Apple store on Regent St on Tuesday 2 Aug as part of iTunes 'Live From London' series".
So now you know. Press info from Paul Smernicki at Fiction Records.