Another Fiction Records press announcement that, frankly, says it all without any editing...
"Northern troubadour and general top lad Stephen Fretwell releases his new song 'New York' on 10 Oct, for which he has made a splendid new fangled 'video'...a sort of short film that expresses the sentiment of the song in visual form. Can't get your head around that wacky concept? Well don't worry, by the magical power of the interweb (that's 'computers') you can see it for yourself here."
The 'here' refers to a stream of the video at this very catchy URL:
http://exodus.interoutemediaservices.com/deliverMedia.asp? id=f0f92a5b-5ea1-41e2-a492-11c8a963ecd9&delivery=stream