Ring tones might now play an important part in the music business, but we all assumed they were a useful extra revenue stream for single releases, not a source of new music in themselves. Well, that irritating crazy frog ringtone that has now been bought by one million people (who are these people? where do they live?)
is being turned into a dance track by a group called Pondlife
(which, according to the Sun, includes Radio 1 DJ Wes Butters among its membership, and was originally thought up during a drunken night at the pub). Called the 'Crazy Frog Chorus', if
2.5% of the people who bought the ringtone buy the single it will beat Elvis to number one - which is as amazing as it is horrific.
The
Advertising Standards Authority, meanwhile, have rejected various complaints against the Crazy Frog adverts. Most of the complaints were that the Crazy Frog in the ad seems to have uncovered genitals
- though some people did ask the regulator to ban the advert simply because it is so fecking irritating.