Now, you there, you who said that Xfm only replaced their daytime presenters with an automated request show to save cash, will you please stop doing that? Otherwise we might axe you and replace you with automated readers. Look, here's the real reason for the change, explained by GCap Group Operations Director Steve Orchard at this week's Radio Festival bash: "We realised over time that more and more stations were playing music on our core playlist. We weren't distinctive. The Xfm audience know more about the music than the DJs do. For the 19 year old, the daytime DJ is not as important as the daytime DJ thinks he is". Said 19 year old is also a lot cheaper, of course. But that is just a coincidence. You've got that, right?
Jul 12, 2007
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1 min read
GCap explains decision to axe Xfm daytime DJs
GCap's Steve Orchard says Xfm replaced its daytime DJs with an automated request show because the station was playing too much of the same core playlist.