GCap Media have announced they will be extending the "no more than two ads in a row" policy that it applied to Capital Radio earlier this year to its national digital station Planet Rock. The move follows Ipsos research commissioned by the radio company that claimed that "advertising effectiveness" had improved by 38% since the two ad rule was launched on its flagship London station.
The Guardian quote GCap's National Sales Director as saying: "We believe it provides a cleaner clutter-free environment for both advertisers and listeners and further encapsulates GCap Media's pledge to drive radio's digital future."