The GWR takeover of Capital Radio continues, with a restructuring at GCap which will essentially replace the Capital system with a GWR one. That sees the company structured more by 'region' than 'brand' - so rather than each station brand having its own strategy (so there's a Capital strategy, a Capital Gold strategy, an Xfm strategy), each region will be managed as one portfolio (so the London bits of Capital, Capital Gold and Xfm would make up one portfolio). Whether this change will have any impact on air remains to be seen, though it will mean that at least one and possibly two more senior Capital players will be out the door, furthering GWR's status as the dominant partner in the merger.
Oct 12, 2005
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1 min read
GCap restructures station portfolio
GCap is restructuring its stations by region rather than brand, following GWR's takeover of Capital Radio, which may see senior Capital figures leave.