Girl Aloud Sarah Harding is the new 'face' of lingerie line Ultimo. Although just how much people will be looking at her face in that context is possibly debatable.
The singer follows Rachel Hunter and Helena Christensen in being a front-model for the brand, created by Glasgow entrepreneur Michelle Mone. Harding says: "When Michelle asked me to become the new face and body of the brand, I was so honoured and extremely excited. I loved working with her and the team. The Ultimo lingerie is gorgeous."
Mone says: "Sarah had never modelled before, however she was fantastic on the day of the shoot. She was signed to appeal to a younger market and to further demonstrate Ultimo's ability to enhance a woman's confidence, both inside and out."
See pictures of Sarah in her underwear here: http://www.ultimodirect.com.