Elsewhere in the file marked 'commercial radio is doomed', the boss of GMG Radio yesterday told a conference in London, optimistically called Radio Reborn, that there should be an overhaul of advertising and sponsorship rules in the commercial radio sector to help struggling radio stations beat the advertising recession.
Overly strict rules governing the integration of sponsorship into programming was costing the commercial radio sector tens of millions in lost revenue, GMG's Stuart Taylor argued. He called on OfCom to review their sponsorship guidelines, adding that the current rules belong to a "bygone age".