Now that you’ve brought up the televising of music awards, news that TV ratings for the Grammys reached a new low this year. An estimated 18.8 million people watched the US music industry’s big night out on CBS this weekend, a drop of
28% on last year. It seems an exclusive duet between James Brown and Usher wasn’t enough to pull the average American TV viewer away from Desperate Housewives, which won more viewers over on the other side.
To be fair to the Grammys, there is a general decline in the TV audience for awards shows - last year’s Emmys received their lowest audience to date and last month’s Golden Globes had its lowest viewing figures since it started being broadcast again back in 1996.