GRM Daily yesterday kicked off a week of special content to celebrate passing five million subscribers on YouTube. The celebratory videos are going live each evening this week, with Ghetts and Central Cee getting things started yesterday, with new content as part of the media platform's Daily Duppy freestyle strand and Crep Check fashion-centric series.
Other artists due to appear over the week include: Blake & K Trap, Mercston, Potter Payper, Scorcher, LD, AJ Tracey, Tion Wayne, Krept & Konan, M Huncho & Alhan, and Lethal Bizzle, the latter in a new Car Check video on Saturday.
Commenting on the five million subscriber landmark and this week's special content, GRM Daily founder Posty says: "I'm grateful to see how far we have come and excited to know where we are going. To celebrate this milestone, it was only right to welcome some of the artists that have contributed to our channel’s growth with an amplified version of our staple show Daily Duppy. Daily Duppy has grown to be one of the biggest freestyle shows in the world and we are more than proud that it’s a part of the GRM Daily brand".
Meanwhile, YouTube's Sheniece Charway adds that GRM Daily "is more than just a YouTube channel, it's a cultural institution and a staple of black British music today. We're THRILLED to celebrate this momentous milestone and continue our longstanding support of GRM as they in turn champion generations young and old. Here's to the next five million and beyond".