Seems I'm not the only one to have remarked "surely not" on first seeing the Telegraph's recent online ad campaign, which has the slogan "Britain's number one quality newspaper website". The Guardian claim that industry recognised stats prove both they and The Times get more hits than the Telegraph who is, after all, a relative newcomer to the digital domain. Here's what the Guardian writes: "Further proof of the falsity of the Telegraph claim [comes] from an independent pollster, Nielsen NetRatings. It reports that, in December 2006, the unique audience for Guardian Unlimited was 2,125,000; while Times Online recorded 1,587,00 and Telegraph.co.uk managed just 1,007,000. It gives a whole new meaning to the phrase "number one", does it not?" The Advertising Standards Authority is reportedly investigating the ad campaign. We'll let you know what they conclude - here in Britain's number one quality music news service.
Jan 31, 2007
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1 min read
Guardian and Times dispute Telegraph's web claim
The Guardian disputes the Telegraph's claim to be Britain's number one quality newspaper website, citing Nielsen NetRatings figures, and the ASA is reportedly investigating.