Hands on his digital aims

EMI boss Guy Hands has followed up his addresses to his staff and artists last week with an interview with Music Week, and has described his digital vision. All this kind of states the obvious, and it's a testament to how badly the major record companies have adapted to the digital age that Hands can offer these plans as some kind of major innovation. He told the trade mag: "Digital can be used in lots of ways. One of the ways we want to use it is to form a connection with the consumer where the consumer effectively gives us a better insight into the music they would like to buy, how they would like to buy it and how they would like it delivered. So rather than treating digital as the thing you do because you have done a CD, treat digital as the way you determine what you release and how you release it".