Hard Rock International has announced the launch of its 2008 'Imagine There's No Hunger' campaign in aid of WHY, the not-for-profit organisation that seeks to fight worldwide poverty and hunger.
The push will centre on the release of a third WHY benefit album, 'SERVE3'. The LP will feature John Lennon's 'Give Peace A Chance' as well as new or previously unreleased tracks from the likes of Joss Stone, DMC, Avril Lavigne, Starsailor, My Morning Jacket and Bruce Springsteen. The Orchard will market and distribute the compilation, which will be sold via iTunes and all major digital stores as well as at Hard Rock locations around the world and at www.hardrock.com from 4 Nov.
Yoko Ono donated the Lennon track, of course, and says this: "I am glad that WHY is using John's lyrics to communicate the seriousness of this issue to the world. Let's all work together to make a world without hunger as soon as humanly possible. We owe this battle to our children. WAR IS OVER if you want it. In brotherhood and sisterhood".
Other elements of the campaign include a charity bracelet and a limited edition pin and 'holiday ornament' (is that something to do with Christmas?) featuring Lennon's signature and self-portrait.