Talking of radio ratings, the boss of Heart 106.2 reckons his station has become number one in London because of Johnny Vaughan. Barnaby Dawe, the recently appointed MD at Heart's London station, says he thinks that Capital's breakfast show host is too "laddish" and, as a result, many of the station's female audience have switched allegiances over to Heart.
Dawe: "[Capital] is different, it's in your face, laddish, while we are fun and uplifting. We have managed the transition from Jono [Coleman] to Jamie [Theakston]. We're very happy with the line-up, including Toby Anstis. The music policy is bang on, melodic, always upbeat not cutting edge, but infectious".
Dawe also reckons that the difference between Capital and Heart delivers him an advertiser friendly audience: "[Our audience is] aspirational, upmarket, sensible; they enjoy the comfort zone of this station and don't like being pulled outside. They shop in M&S, Bluewater, read OK!, Hello, Heat, Eve, Red, and they are family people. It doesn't mean they are not young at heart."