That oddly popular Disney film series High School Musical has become an actual stage musical and will do a ten week run at London's Hammersmith Apollo in June. A touring version, meanwhile, which has already sold £9m worth of tickets in advance sales, is off around the UK as we speak. Or as I type.
As you're probably aware, the High School Musical phenomenon already spawned two movies, with a third in production. Disney executive Steve Fickinger says of its success: "I think the reason High School Musical has been so successful is that kids really enjoy aspirational stories. Like Buzz Lightyear saving the day or Cinderella going to the ball, kids can really relate to that".