London mainstream dance station Kiss has signed up DJ Adam F (the son of Alvin Stardust!) to front a weekend hip hop show. The show will go head to head with hip hop shows on Radio 1 and London alternative station Xfm.
Radio 1’s long running Tim Westwood show currently airs from 9pm-midnight on Saturdays. Xfm conveniently schedule their excellent hip hop show fronted by Zane Lowe to run from midnight to 2am. But the new Kiss show, running from 11pm to 1am, will cut into both.
Kiss is convinced the prolific DJ and producer - who has worked with everyone from Goldie to Everything But The Girl to De La Soul - will attract a large following. "Adam F is an important signing for Kiss 100 as he represents the new face of hiphop and drum 'n' bass on radio," Kiss programme director Simon Long told the Media guardian.