Alas, Damian Hirst's design for the cover artwork of the new Band Aid single was just too "in your face', so organisers have opted for a montage of images including cartoon reindeers, polar bears and an emaciated African child - lovely.
Explaining the decision to not go with Hirst's artwork, Midge Ure told Xfm yesterday: "It's not really about the artwork. It doesn't really matter who's done it or who hasn't done it. Damien's thing was fantastic as a piece of art but as a record cover the Band Aid trustees didn't think it was right. It was very graphic, very in your face, just what you'd expect from Damien Hirst, but it's about what's inside the thing. The record, that's the important part. The cover doesn't really matter, throw the cover away, buying it is the important thing."
The new version of 'Do They Know It's Christmas' - which got its first radio play yesterday - will be in stores on 29 Nov, with a download release planned for later on today.