Times may be tough for many in the music industry at the moment, but I'll tell you who's not struggling: Iggy Pop's cockatoo, Biggy Pop. His public profile has never been higher. A month on from becoming a patron of the Byron Bay Wildlife Hospital, he's now scored a lead role in a Gucci advert.
Actually, it's more of a supporting role. Some Johnny come lately parrot takes the lead, alongside Tyler, The Creator, A$AP Rocky and, oh yeah, Iggy Pop. Biggy Pop flaps around in the background at a couple of points, but he totally steals the final two scenes. And I've heard he's going around telling everyone he carried the whole project.
"A certain type of fun is portrayed, and the idea of how one's obsession with appearances can create a kind of common ground that can become a sort of brotherhood", says Gucci Creative Director Alessandro Michele of the ad, which was directed by Harmony Korine. "It was beautiful to see these three men together, seemingly different but very similar".
Errrrrrrrrr, what about the birds? I think this is really a bird thing. Surely the men are just there as handlers more than anything else. What, are we supposed be looking at what the men are wearing, or something? No, don't be silly.
Anyway, you can watch this advert here: