Oct 2, 2007 • 1 min read

ilovevideo.com launches DRM-free music video download store

Video-C has launched ilovevideo.com, which it says is the first DRM-free music video retail store, with EMI among the labels supplying content and digital sales head Graeme Rogan giving support.

The Video-C people yesterday launched what they say is the first DRM-free music video retail store called ilovevideo.com, which makes me feel really guilty because I have a feeling I told them I'd give them my thoughts on their beta site which I completely failed to do. Still, I am sure it's still damn fine, even without my input. The new site is basically a DRM free video download service, with a large catalogue of vids from numerous indie labels plus EMI who were, of course, the first major to pursue a DRM free agenda. Giving their formal support to the new service, EMI's Head Of Digital Sales Graeme Rogan told reporters: "We were keen to partner with ilovevideo in order to extend the reach of our digital products to consumers, offering them DRM-free audiovisual as well as audio content. It gives music fans greater access to our extensive music video catalogue and provides them with the freedom to play our videos across all available portable digital devices and online platforms".

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