Imeem launches ad-funded music service

Social networking types Imeem have launched their ad funded music service which puts adverts next to music being shared via the social networking platform, and, thanks to a hook up with SnoCap, which also monitors what tracks are being streamed so that a cut of the revenues from the ads can be distributed to the appropriate content owner. It will be interesting to see if the new system will placate Warner Music, who began legal action against Imeem last month claiming that the social networking company had completely failed to introduce any filtering technology that controls the distribution of unauthorised content via their platform. Indies like Nettwerk, Beggars and Matador Records are all signed up to the new service.