Impressive PR have announced that Stuart Kirkham and Sacha Taylor-Cox have joined the company. Kirkham, who takes on a full-time senior role at Impressive, is a former Head Of Press for Coalition PR and EMI, while Taylor-Cox, who has formerly been Head Of Press for brands including Xfm and Hollyoaks, becomes a part-time senior consultant for the company, creating a new service offering 360 degree PR campaigns.
Sacha told CMU: "Our aim is to apply the kind of strategic overview to an artist or celebrity that you would offer a brand, creating a project that builds the individual as a brand and integrates press activity within that project. We feel we have something special to offer in so far as we're in a position to not only offer great PR coverage, but bring in potential new revenue streams for artists from brands and generate third party consumer promotions. Whilst all of this is not unusual for an artist in today's market, these roles are usually kept separate and looked after by management or newly formed label divisions. As PR's we're on the front line to the consumer and due to the nature of our work we all become experienced brand builders, we're therefore well placed to be in a position to offer a unique integrated service of this kind".
Impressive PR's founder and director, Mel Brown, who, like half the CMU team, is currently at the Edinburgh Fringe leading the firm's comedy PR projects, added: "It's really exciting times for us. Stuart is a great addition to the team on the music side of things and Sacha is bringing a totally new approach to the way we do business and has already landed us some amazing new celebrity and brand clients".