In preparation for the previously reported demerger of US media giant Viacom, radio group Infinity will be rebranded as CBS Radio.
Viacom announced its intention to split into two companies earlier this year. The bit that will include the group's cable channels (including MTV) and Paramount Pictures will maintain the Viacom name, while the other bit, which will own the network TV channels and radio stations, will be called CBS Corp, hence the decision to rename the radio division. The move means that Infinity, the radio group that grew into prominence in the eighties, will take the name of one of the first ever radio networks - the original CBS Radio was launched in 1928.
Announcing the rebrand CBS boss Les Moonves told reporters: "This is a proud moment for all of us who love the CBS name, and who know the storied history of CBS Radio. It is one of the most revered brands in broadcasting, with a history that predates the television era. CBS Radio was there at the infancy of radio, playing a formative role in shaping and building this dynamic industry, and we're incredibly proud to bring it back."