IPC has announced it has appointed Neil Robinson, formerly publishing director for NME and one of the people behind the launch of NME.com ten years ago (happy birthday NME.com, by the way), to a new role overseeing the company's digital strategy. He will report directly to IPC top lady Sylvia Auton.
On his new job, Robinson says: "We have proven with our long-established online brands that we serve our consumers as well online as we do in print, but we need to move faster as a company to keep up with their appetite. It is my job to make sure we deliver a first-class digital strategy alongside our magazine business."