IPC Editorial director, and former FHM editor, Mike Soutar has told reporters he has been given a multi-million pound budget by parent company Time Publishing to develop and launch new titles. "Our number one priority is to grow the business through launches," Soutar said on Friday. "Launches are the key driver of any magazine business. At IPC we will need to implement an active sustainable programme."
"For the last few years we have not been as active as we may have desired. This is not down to lack of talent or ambition," he continued. "However, we are now owned by Time, one of the world's most dynamic and successful magazine companies, which is fully committed to supporting our strategy of future launches. We want IPC to be seen as the most successful hub of innovation in UK publishing."
He wouldn't be drawn on the exact details of any new title, though he said development time would be needed so we shouldn’t expect any new titles to hit the stores in the short term. "We will take all the time we need to develop the right products into the right market at the right moment".