Everyone (well, mainly the Media Guardian) is speculating that the Evening Standard is about to launch a slimmed down free lunch time edition, modeled on the Metro but taking some content from the main Standard paper and, possibly, sister title the Daily Mail in order to increase its reach for advertisers. Speculation is growing after the paper called a meeting for its key advertisers. Word is opinion is mixed both within and outside the Standard as to whether the plan will succeed in securing Associated Newspaper's hold on the London print media market (they currently publish both Metro and the Standard, but face possible new competition from Richard Desmond), or whether the launch of another free paper will hit the sales of their newsstand papers.
Dec 7, 2004
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1 min read
Is Standard Lite coming?
Speculation grows that the Evening Standard will launch a slimmed-down free lunchtime edition modelled on Metro, after a meeting with key advertisers.