Another major label is branching out into new income streams – a reaction to the inevitable decline in record sales revenues in the internet age. US based Universal label Island Def Jam is getting into the artist fan-club business with an internet-based club for Mariah Carey fans, which launches this week. The servicecosts $35 per year in the US and $45 per year elsewhere. Members get access to presale concert tickets, music and video exclusives, an autographed photo, an exclusive T-shirt, and a membership card that can be used at special retail and concert events. If successful the label is expected to set up similar ventures for half a dozen more of its artists.
Apr 14, 2003
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1 min read
Island Def Jam moves into the fan club business
Universal's Island Def Jam launches an internet fan club for Mariah Carey at $35 a year in the US, and expects similar ventures for half a dozen more artists.