Italian concert promoter Virus Concerti has announced it will open a London office having recently arranged a number of shows for larger Italian artists in the capital.
The company's GM, Attilio Perissinott, told Billboard: "We've sort of become the point of reference for Italian acts who want to play there. And we realized there was great potential [in all that] last October when we arranged a two-day show at the Barfly in Camden which we called 'The Italian Job Live'. It was a sell-out. There's a huge Italian community in London which we can access quite easily, but a lot of British people also come along to the gigs. There's plenty of curiosity about lesser well-known Italian acts and it isn't only in the UK".
The promoter is currently looking for suitable offices in central London, most likely in Soho.