UK broadcasters ITV and STV have announced that they will stage a live concert later this month to raise money for the Disasters Emergency Committee’s Ukraine Humanitarian Appeal.
Performers taking part are set to be announced in the run up to the concert, although organisers have said that they are aiming for “a unique event spreading a message of hope and support”, with a mixture of music performances and short films.
Produced by Livewire Pictures, with radio company Global on board as media partner and Marks & Spencer as headline sponsor, all sponsorship and advertising revenue generated by the event will be donated to the DEC appeal - which should raise around £3 million.
“Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event”, says Katie Rawcliffe, Head Of Entertainment Commissioning at ITV.
Meanwhile, Kelly Williams and Simon Daglish - Managing Director and Deputy Managing Director at ITV Commercial - add: “As we’ve witnessed the horrific events unfolding before our eyes we want to work with brands to show our industry's support and raise as much money as possible for the millions of people affected by this crisis. The industry has a generous spirit at its heart and now more than ever it is the time to come together and make a difference”.
The show will be broadcast live on ITV, STV, ITV Hub and STV Player on 29 Mar.