ITV are claiming that the launch night of ITV4 on Tuesday was the most successful ever scored by a digital station - which might say more about how few people watch the average digital TV channel than anything else, but it's an achievement nonetheless. The new ITV venture averaged 447,000 viewers and a 3.3% share during its first night, which compared well to the launches of ITV3 (408,000), E4 (296,000) and More4 (269,000). Then again, much of the launch night audience was gained by showing a football match, so perhaps not that big an achievement after all.
Nov 3, 2005
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1 min read
ITV4 launch night a success
ITV says ITV4's launch night was the most successful ever for a digital station, averaging 447,000 viewers and a 3.3% share, helped by a football match.