May 2, 2006 • 1 min read

Jack White's Coke film gets Channel 4 airing

Jack White's Coca-Cola advert was shown during Channel 4's album chart show, and is available online for a limited period.

Jack White's previously reported Coke ad was shown during Channel 4's album chart show in the early hours of Sunday morning. There are apparently no plans to show it again in the UK but you can see it for a limited period at http://coca-cola.co.uk/whatgoesaround.

According to reports, White has longstanding fascination with the Coke brand, no doubt justifying his decision to sell out in such a flagrant manner. He's also apparently said that he will never let his music be used for any other brand than Coca-Cola, but that's not making me feel any better about it. Also not making me feel much better about it is the fact that White has forced me to agree for once with words spoken by Noel Gallagher, who criticised White for the Coke decision in the NME last year. That said, Oasis are now shilling for AT&T, so Gallagher's kind of running out of legs to stand on.

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