Jamelia has been photographed in the nude for PETA's anti-fur campaign. Her image appears alongside the slogan "Be comfortable in your own skin, and let the animals keep theirs".
Jamelia says of her decision to appear in the ad: "I think if you had a heart, then you just wouldn't wear it. The reason I decided to bare all for PETA was because I was educated about the inhumane ways animals are treated to retrieve their fur, and I think it's disgusting."