The society that represents Japanese songwriters and composers, JASRAC, has said it will meet with the bosses of YouTube to discuss their ongoing concerns regarding the unlicensed uploading of their members' content onto the video sharing website.
As previously reported, JASRAC has been one of the most proactive critics of YouTube, and the way it enables people to post content online without the content owner's permission. Although the video sharing site complied when the Japanese society requested the immediate removal of 30,000 items of content last October, all of which included work belonging to their members, JASRAC bosses are now pushing for the video service to implement "an infringement-preventive system" which would stop further content owned by their members from appearing on the site.
In a statement bosses at the society have confirmed they will meet with YouTube CEO Chad Hurley and Chief Technical Officer Steve Chen when they are in Japan next week. David Eun, VP of YouTube parent company Google, will also attend the meeting. Developing an effective "infringement preventive system" is easier said than done, although YouTube are known to be developing a content tracking system as part of their agreement with the major record companies, and bosses at the video sharing company are likely to hope that system will also satisfy JASRAC's demands.
Elsewhere in YouTube news, the service's co-founder has indicated it will start sharing ad income with individual creators who upload their content onto their website, in a similar way to the ad share deals it has struck with some of the major content owners. Which sounds kinda cool. According to the Associated Press, co-founder Chad Hurley told the World Economic Forum in Switzerland: "We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users".