Jaxsta, the Australian music data company, has rebranded as Vinyl Group.
That might seem like an odd choice of name for a business focused on music credits data, which also acquired Vampr - a social network for musicians - back in February. Though the company did launch an online store selling vinyl records in May, so I guess it kind of makes sense. The Jaxsta, Vampr and Vinyl.com services will now sit under the Vinyl Group banner.
Says the company's CEO Josh Simons, who also founded Vampr: “It’s a huge privilege to be able to usher in this new era in the journey of three fantastic businesses, each now residing under the newly rebranded Vinyl Group".
“This new identity is more than just a name change", he reckons. "It represents a unified vision for our future - a future where our technology and products are more interconnected, offering an enriched experience for our clients and users”.
“Through e-commerce, social network platforms and a proprietary database of official credits", he goes on, "Vinyl Group’s suite of transformative products will continue to connect and empower all participants of the music ecosystem. Our unwavering commitment to support artists, power the industry and engage fans is the driving force behind our efforts".
The Jaxsta company is listed on the Australian stock exchange and the name change was approved by its shareholders at an annual general meeting last month.