Either Jay-Z is a very talented, very hard working chap, or most of his jobs don't really consist of much. It's the former, I'm sure. Any how, the no longer retired hip hop star has just got himself another highly paid (I'm sure) job to add to his resume.
The Def Jam chief has been named as a co-Brand Director for Anheuser-Busch beer brand Budweiser Select. The new partnership includes a range of co-promotional activity surrounding Mr Carter's new album 'Kingdom Come', including a TV ad in which he will appear. But that's not all - he'll also apparently participate at a strategic and creative level - being involved in both the development of the brand at large, and in creating specific ad campaigns.
Commenting on his company's relationship with the rap mogul, Anheuser-Busch VP Of Brand Management, Marlene Coulis, told reporters: "Collaborating with Jay-Z on marketing our Budweiser Select brand presents an opportunity to work with one of the world's great entrepreneurs and draws upon his expertise with pop culture, music and business".