Feb 16, 2005 • 1 min read

Jazz FM rebrands as Smooth FM

GMG Radio is relaunching London's Jazz FM as Smooth FM to include soul and RnB, citing a lack of profit in its 15 years, while keeping night-time jazz programming.

Talking of radio, and bad news for fans of jazz, but good news for fans of, erm, smooth. GMG Radio have announced they are relaunching London’s Jazz FM as Smooth FM. In line with the rebranding of Manchester’s Jazz FM last year, it means the station will be reinvented to include a much wider range of music - and in particular soul and RnB. It seems there just aren’t enough jazz fans out there - either that, or there just aren’t enough advertisers interested in jazz fans, because, as GMG boss John Myers pointed out when justifying the rebrand: “It's a sad fact of life that Jazz FM has never made a profit in its 15 years of existence”. In a bid to placate jazz types the station remains commited to its nighttime jazz programming and has said it will be launching a 24/7 jazz music stream on its website.

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